Friday, 16 October 2009

Planning of Tagline


For my newspaper tagline I have created a spider diagram of all of the best ones which I came up with. All of the ones in the list were reasonably good for my newspaper but I thought one was better than the others. I asked people in my focus group which one that they thought was the best and generally they all thought the same as me.
The tagline which came out as the most popular was "The Local Voice". I thought that this tagline was very suitable for my newspaper for many reasons. This name has a meaning to the newspaper because the local part means a local newspaper that is what I am creating. The voice part of the tagline also fits in with my newspaper because it's like the newspaper is a voice for the local people telling people about information and other issues in the area. So I think that using this will help my newspaper much more unique and specific to the area in which I am going to be operating.

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